In 1996, U.S. Marine vet R. Lee Ermey appeared in a Coors Light commercial with John Wayne. Wayne had been dead for 17 years but was inserted into the spot using clips from the 1966 film “Cast a Giant Shadow.”
Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company. They had briefly produced a different low-alcohol beer by the same name in 1941.
It is brewed in Golden, Colorado; Albany, Georgia; Elkton, Virginia; Fort Worth, Texas; Irwindale, California; and Milwaukee, Wisconsin, among other locations in the USA. The Canadian version of Coors Light is 4.0% ABV and brewed by Molson Coors Canada Inc. in Moncton, New Brunswick; St.John’s, Newfoundland; Longueuil, Quebec; Toronto, Ontario and Chilliwack, British Columbia. In Australia, the United Kingdom and Ireland, Coors Light is labeled as “Coors”.
Coors Light’s primary competitors are Miller Lite and Keystone Light, both also owned by Molson Coors, and Bud Light, owned by AB InBev, Molson Coors’s rival and fellow global beer giant.
https://en.wikipedia.org/wiki/Coors_Light
Ronald Lee Ermey (March 24, 1944 – April 15, 2018) was an American actor and U.S. Marine drill instructor. He achieved fame for his role as Gunnery Sergeant Hartman in the 1987 film Full Metal Jacket, which earned him a Golden Globe nomination for Best Supporting Actor. Ermey was also a United States Marine Corps staff sergeant and an honorary gunnery sergeant.
Ermey was often typecast in authority figure roles, such as Mayor Tilman in the film Mississippi Burning (1988), Bill Bowerman in Prefontaine (1997), Sheriff Hoyt in The Texas Chainsaw Massacre (2003) and its prequel The Texas Chainsaw Massacre: The Beginning (2006), Jimmy Lee Farnsworth in Fletch Lives (1989), a police captain in Seven (1995), plastic army men leader Sarge in the first three films of the Toy Story franchise (1995–2010), Major “Maddogg” Madison in Rocket Power, and John House in House.
On television, Ermey hosted two programs on the History Channel: Mail Call, in which he answered viewers’ questions about various military issues both modern and historic; and Lock n’ Load with R. Lee Ermey, which concerned the development of different types of weapons. He also hosted GunnyTime on the Outdoor Channel.
https://en.wikipedia.org/wiki/R._Lee_Ermey
Marion Robert Morrison (May 26, 1907 – June 11, 1979), professionally known as John Wayne and nicknamed “the Duke”, was an American actor who became a popular icon through his starring roles in films which were produced during Hollywood’s Golden Age, especially in Western and war movies. His career flourished from the silent era of the 1920s through the American New Wave, as he appeared in a total of 179 film and television productions. He was among the top box-office draws for three decades and appeared with many other important Hollywood stars of his era. In 1999, the American Film Institute selected Wayne as one of the greatest male stars of classic American cinema.
Wayne was born in Winterset, Iowa, but grew up in Southern California. After losing his football scholarship to the University of Southern California due to a bodysurfing accident, he began working for the Fox Film Corporation. He appeared mostly in small parts, but his first leading role came in Raoul Walsh’s Western The Big Trail (1930), an early widescreen film epic that was a box-office failure. He played leading roles in numerous B movies during the 1930s, most of them also Westerns, without becoming a major name. John Ford’s Stagecoach (1939) made Wayne a mainstream star, and he starred in 142 motion pictures altogether. According to biographer Ronald Davis, “John Wayne personified for millions the nation’s frontier heritage.”
Wayne’s other roles in Westerns included a cattleman driving his herd on the Chisholm Trail in Red River (1948), a Civil War veteran whose niece is abducted by a tribe of Comanches in The Searchers (1956), a troubled rancher competing with a lawyer (James Stewart) for a woman’s hand in The Man Who Shot Liberty Valance (1962), and a cantankerous one-eyed marshal in True Grit (1969), for which he received the Academy Award for Best Actor. Wayne is also remembered for his roles in The Quiet Man (1952) with Maureen O’Hara, Rio Bravo (1959) with Dean Martin, and The Longest Day (1962). In his final screen performance, he starred as an aging gunfighter battling cancer in The Shootist (1976). Wayne made his last public appearance at the Academy Awards ceremony on April 9, 1979, and died of stomach cancer two months later. In 1980, he was posthumously awarded the Presidential Medal of Freedom, the highest civilian honor of the United States.
https://en.wikipedia.org/wiki/John_Wayne
Video preservation by DDVF.com for educational purposes. Original airdate was Aug 1996.
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