Yoplait (/ˈjoʊpleɪ/ YOH-play, French: [jɔplɛ]) is the world’s largest franchise brand of yogurt. It is fully owned by French dairy cooperative Sodiaal since 2021.
In 1964, 100,000 French farmers agreed to merge six regional dairy cooperatives in order to more efficiently market their products at the national level. On 25 September 1965, the Yoplait brand was launched as a new national brand, as a portmanteau of the brands of two member cooperatives, Yola and Coplait.
The company’s logo is a six-petaled flower designed by Philippe Morlighem, each petal representing one of the six main cooperatives’ founders. A redesigned logo, which has been slowly rolled out since the late 2000s, uses a flower with only five petals.
On 18 May 2011, General Mills announced it had agreed to purchase a controlling 51% interest in the brand’s main operating company Yoplait SAS, and a 50% interest in a related company owning the brand’s intellectual property, with Sodiaal retaining the remainder. The announcement of the completion of the acquisition was made on 1 July 2011.
On 30 November 2021, General Mills sold its share back to Sodiaal.
https://en.wikipedia.org/wiki/Yoplait
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