Mum was the first brand of commercial deodorant. Containing a zinc compound as its active ingredient, it was developed in Philadelphia in 1888. According to the manufacturer’s web-site, “The MUM brand owes its name to a nurse of the inventor, who was nicknamed “Mum”. Another source claims that the brand was named after the term “mum” from the phrase “Mum’s the word”, meaning to keep silent. Mum was originally sold as a cream in a jar and applied with the fingertips. The small company was bought by Bristol-Myers in 1931.
Branding as “Ban”
In the late 1940s, an employee (Helen Diserens) developed an applicator based on the newly invented ball-point pen. In 1952, the company began marketing the product under the name Ban Roll-On.[1] In 1958, the product was launched in the United Kingdom and the Commonwealth of Nations as Mum Rollette.
The product was briefly withdrawn from the market in the United States, but is again widely available.
https://en.wikipedia.org/wiki/Mum_(deodorant)
Video preservation by DDVF.com for educational purposes. Original airdate was Sep 1987.
Uncategorized
Add comment