Johnson’s Baby is an American brand of baby cosmetics and skin care products owned by Kenvue. The brand was introduced in 1893 with Johnson’s Baby Powder. The product line consists of baby powder, shampoos, body lotions, massage oil, shower gels and baby wipes.
Johnson’s Baby Shampoo (1953)
“No More Tears” shampoo was introduced in 1953.
Nunes and Johnson wrote:
In 1953 Johnson & Johnson introduced its No More Tears baby shampoo… with the company introducing amphoteric cleansing agents to consumer use. Though these agents are not as effective as traditional soaps, they are extremely mild, which makes them quite literally easy on the eyes and perfect for a baby’s sensitive but presumably not-too-dirty skin… Within six months of its introduction, Johnson & Johnson had captured 75 percent of the baby shampoo market, a share it held as recently as 1995.
In 1955 Johnson & Johnson placed advertising at the “Adventures of Robin Hood TV series for Band-Aid and Johnson’s baby shampoo. The latter was advertised with the tagline “Johnson’s can’t burn eyes”.
“No More Tears” has been registered as a trademark only since 1959.
A persistent myth holds that this should in fact be read as “no more tears (/tɛə/)”, in the sense meaning a rip in hair, but the correct reading is in fact “no more tears (/tɪə/)” in the sense of ocular secretion, in this case meaning it does not sting eyes if a small amount accidentally enters them, due to the molecular structure of the formula.
The company also made changes to their entire range of products, eliminating ingredients like formaldehyde, parabens, triclosan and phthalates from all baby products.
https://en.wikipedia.org/wiki/Johnson%27s_Baby
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