Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the “cola wars”.
Pepsi, originally created in 1893 by Caleb Bradham and named “Brad’s Drink,” was first sold in his drugstore in New Bern, North Carolina. Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage’s formula initially included sugar and vanilla but not pepsin, despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth, who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the “Nickel, Nickel” jingle, doubling sales by emphasizing its value.
The mid-20th century saw Pepsi targeting the African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Despite occasional controversies, such as an aborted Madonna advertisement and the “Pepsi Number Fever” fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment.
Pepsi’s rivalry with Coca-Cola, highlighted by the “cola wars”, led to significant cultural and market competition, including the “Pepsi Challenge” taste tests and the introduction of New Coke in response. Pepsi’s expansion into international markets has seen varied success, with notable ventures into the Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola. As of the early 21st century, Pepsi continues to innovate, both in product variations and marketing strategies, while maintaining a significant presence in the global soft drink industry.
https://en.wikipedia.org/wiki/Pepsi
Cynthia Ann Crawford (born February 20, 1966) is an American model. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers and runways, as well as fashion campaigns. She subsequently expanded into acting and business ventures.
https://en.wikipedia.org/wiki/Cindy_Crawford
Blockbuster or Blockbuster Video was an American multimedia brand which was founded by David Cook in 1985 as a single home video rental shop, but later became a public store chain featuring video game rentals, DVD-by-mail, streaming, video on demand, and cinema theater. The company expanded internationally throughout the 1990s. At its peak in 2004, Blockbuster employed 84,300 people worldwide and operated 9,094 stores.
Poor leadership and the impact of the Great Recession were major factors leading to Blockbuster’s decline, as was the growing competition from Netflix’s mail-order service, video on demand (including the Netflix streaming service), and Redbox automated kiosks. Significant loss of revenue occurred during the late 2000s, and the company filed for bankruptcy protection in 2010. The next year, its remaining 1,700 stores were bought by satellite television provider Dish Network; by 2014, the last 300 company-owned stores were closed. Although corporate support for the brand ended, Dish retained a small number of franchise agreements, enabling some privately owned franchises to remain open. Following a series of further closures in 2019, only one franchised store remains open, located in Bend, Oregon.
https://en.wikipedia.org/wiki/Blockbuster_(retailer)
Video preservation by DDVF.com for educational purposes. Original airdate was July 1992.
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