Introduced by Helene Curtis in 1987, Salon Selectives is the first salon-inspired mass market hair care brand. It was acquired by Unilever in 1996 and was restructured in 2000 with all-new products. In 2011, the line was relaunched again with 32-ounce bottles intended to give consumers salon grade product at affordable pricing.
Original lineup (1987–2000)
When introduced in 1987, Salon Selectives was conceived as a level-based product line of shampoos, conditioners, and styling products. The shampoos had rosy-red bottles with level numbers, while Salon Selectives conditioners were in lighter pink bottles bearing letter labels signifying type. The brand proved to be a success, with a 6.5 percent market share and annual sales of $275 million in the late 90s (second most successful US hair care brand).
Theme-based lineup (2000–2006)
During 2000, the Salon Selectives product line was revamped. Most notably, the product line was housed in clear containers. The then-new theme-based product line was introduced in September 2000; products bore catchy names.
https://en.wikipedia.org/wiki/Salon_Selectives
Video preservation by DDVF.com for educational purposes. Original airdate was July 1992.
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