Certs is a discontinued brand of breath mint that was noted for the frequent use of “two mints in one” in its marketing. The original “classic mints” were disc-shaped without a hole and sold in roll packaging similar to Life Savers and Polo. Certs was one of the first mints to be nationally marketed in the United States and had been a fixture at American drug stores and convenience stores since its debut on the market in 1956. It was discontinued in 2018, possibly because it contained partially hydrogenated cottonseed oil, an ingredient which has not been allowed in food sold in the United States since then.
In 1988, sugar-free Certs Mini-Mints sweetened by Nutrasweet were introduced as a Tic Tac competitor. In 1997, Certs Cool Mint Drops were introduced in response to Altoids’ rapid growth during the 1990s. Pfizer acquired Warner-Lambert in 2000. Citing that confections is a “noncore” business, Pfizer sold its Adams portfolio to Cadbury for $4.2 billion in 2002, which beat Nestlé in a bidding war. Mondelez International, then called Kraft Foods, made a hostile takeover of Cadbury in 2010 for $19.5 billion. The Certs name ceased to be mentioned by Mondelez as one of its brands in December 2013.
https://en.wikipedia.org/wiki/Certs
Video preservation by DDVF.com for educational purposes. Original airdate was May 1988.
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