Partnership to End Addiction, formerly called The Partnership for a Drug Free America, is a non-profit organization aiming to prevent the misuse of illegal drugs. The organization is most widely known for its TV ad This Is Your Brain on Drugs.
Early public service announcements created by the organization have been called iconic, and during their initial release were part of the largest privately run public-service campaign in history. The organization’s marketing experience was written up as a 58-page marketing “case study” for study by students at the Harvard Business School. An analysis of the Partnership’s efforts by Forbes magazine suggested that it had earned “a single-brand advertising clout” during the Reagan era comparable to that of McDonald’s.
https://en.wikipedia.org/wiki/Partnership_to_End_Addiction
Video preservation by DDVF.com for educational purposes. Original airdate was May 1987.
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