Olga in Concert – Energizer Bunny battery TV Commercial – Dec 1989
The Energizer Bunny is the mascot of Energizer batteries in North America. It is a pink mechanical toy rabbit with an Energizer battery on its left knee wearing sunglasses and blue and black striped flip-flops that beats a bass drum bearing the Energizer logo.
The Energizer Bunny was first created as a parody of the Duracell Bunny, which first appeared in television advertising in 1973, in its “Drumming Bunny” commercial. Duracell had purportedly trademarked the drumming bunny character, but whether they had or not, said trademark had lapsed by 1988, providing Energizer an opening to create their own trademark.
The first Energizer Bunny commercial was broadcast on United States television on October 30, 1988. Produced by DDB Needham Worldwide, the spot began as a direct parody of Duracell’s “Drumming Bunny” ad. In the original Duracell ads, a set of battery-powered drum-playing toy rabbits gradually slow to a halt until only the toy powered by a Duracell copper-top battery remains active. In Energizer’s parody, the Energizer Bunny enters the screen midway through the ad, beating a huge bass drum and swinging a mallet over his head.
The Energizer Bunny has appeared in more than 115 television commercials.[6] In these commercials, a voice-over would announce one of various slogans used throughout the years; all of them would relate the stalwartness of the Energizer Bunny to the long-lasting power of their batteries. The original slogan boasted that “…[n]othing outlasts the Energizer…”, but it was eventually changed after a lawsuit filed by Duracell disputing Energizer’s claim. Those commercials with the bunny interrupting all the action in a commercial were eventually spoofed in the 1993 film Hot Shots! Part Deux, featuring a blue animal drumming through instead of the pink bunny. The two people fighting then use their guns to shoot the animal, which explodes.
https://en.wikipedia.org/wiki/Energizer_Bunny
Video preservation by DDVF.com for educational purposes. Original airdate was Dec 1989.
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