Curtis Mathes, Inc., is a North American electronics retailer initially based in Garland, Texas, and specializing in the sale of private label brand electronics and repair services. It manufactured its own brand of televisions in Athens, Texas, until July 31, 1982; ten years later, it filed for Chapter 11 bankruptcy and reorganization which allowed it to stay in business and use future earnings to pay off creditors. The company is now based in Frisco, Texas.
Known for its commercials touting its televisions as the “most expensive television set in America, and darn well worth it”, the company was credited with introducing longer warranties to electronics retailing.
https://en.wikipedia.org/wiki/Curtis_Mathes_Corporation
Video preservation by DDVF.com for educational purposes. Original airdate was May 1982.
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