WWPR-FM (105.1 FM) is an urban contemporary music radio station licensed to New York, New York. The station is owned by iHeartMedia and broadcasts from studios located at 125 West 55th Street in Midtown Manhattan, while its transmitter is located at the Empire State Building. WWPR-FM is the flagship station of
the nationally syndicated morning show, The Breakfast Club.
Soft Rock 105FM (1986–1990)
The station’s ratings continued to be strong, but by 1985, the easy listening audience was starting to age and was not as attractive to advertisers. On April 17, 1986, the station switched to a gold-based adult contemporary format with the call letters WNSR, for New York’s Soft Rock. WNSR focused on songs from the 1960s and 1970s, with some 1980s titles and a moderate number of current adult contemporary songs as well. Initially, the station’s ratings were modest. However, once AC competitor WYNY went to a country music format, WNSR’s ratings went up.
https://en.wikipedia.org/wiki/WWPR-FM
Video preservation by DDVF.com for educational purposes. Original airdate was May 1986.
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