Equal artificial sweetener commercial

Equal is an American brand of artificial sweetener containing aspartame, acesulfame potassium, dextrose and maltodextrin. It is marketed as a tabletop sweetener by Merisant, a global corporation which also previously owned the well-known NutraSweet brand when it was a subsidiary of Monsanto and which has headquarters in Chicago, Illinois, Switzerland, Mexico, and Singapore. In French Canada, Equal is known as “Égal”.

In the early 1980s, Equal and its European counterpart, Canderel, were the first aspartame-based sweeteners to be sold to the public. Originally, the product was to be named Equa. The Chicago advertising agency for G. D. Searle, Tatham, Laird & Kudner, recommended adding an “L” to the end of the name, to imply its taste is equal to sugar.

Equal is sold variously as a bottled powder (“Equal Spoonful”), in blue individual-serving packets, and as a dissolving tablet for use in beverages such as tea and coffee.

https://en.wikipedia.org/wiki/Equal_(sweetener)

Video preservation by DDVF.com for educational purposes. Original airdate was Feb 1987.

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