For much of its first 100 years of existence, Coors beer was marketed solely in the American West. While California and Texas were part of the 11-state distribution area, Washington and Montana were not added until 1976 (Oregon did not approve sales in grocery stores until 1985). This gave it mystique and made it a novelty, particularly on the East Coast, and visitors returning from the western states often brought back a case. This iconic status was reflected in the 1977 film Smokey and the Bandit. The company finally established nationwide distribution in the United States in 1986.
https://en.wikipedia.org/wiki/Coors_Brewing_Company
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