“Be All That You Can Be” was the recruiting slogan of the United States Army for over twenty years. Earl Carter (pen-name, E.N.J. Carter) working for the N. W. Ayer Advertising Agency as a Senior Copywriter created the “Be All You Can Be” theme line in 1980. Its accompanying music was written by Jake Holmes. In January 2003, the U.S. Army awarded Carter its Outstanding Civilian Service Award. Carter’s original concept sheet, with words “Be All That You Can Be”, is now part of a permanent collection at the US Army Heritage Center Foundation.
In 2023, The U.S Army decided to bring back the slogan for newer recruitment campaigns.
https://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army
Video preservation by DDVF.com for educational purposes. Original airdate was Aug 1996.
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