USC Trojan Burger King TV Commercial – “Fight On” – University of Southern California – Aug 1996

$2.99 for a Whopper, fries, and drink in 1996!

The USC Trojans (also Southern California Trojans) are the intercollegiate athletic teams that represent the University of Southern California (USC) in Los Angeles. While the men’s teams are nicknamed the Trojans, the women’s athletic teams are referred to as either the Trojans or Women of Troy (the university officially approves both terms). The program participates in the Big Ten Conference and has won 136 team national championships, 112 of which are National Collegiate Athletic Association (NCAA) national championships. USC’s official colors are cardinal and gold. The Trojans have a cross-town rivalry in several sports with UCLA. However, USC’s football rivalry with Notre Dame predates the UCLA rivalry by three years. The Notre Dame rivalry stems mainly from the annual football game played between these two universities and is considered the greatest intersectional rivalry in college football. The Trojans also enjoy a rivalry with the Stanford Cardinal. The USC Trojans are considered one of the most successful college athletic programs of all time.

https://en.wikipedia.org/wiki/USC_Trojans

“Fight On” is the fight song of the University of Southern California. It was composed in 1922 by USC dental student, Milo Sweet, with lyrics by Sweet and Glen Grant, for a student spirit competition. The song is played at all USC sports competitions, as well as many other USC related events, by the Spirit of Troy, the USC Marching Band.

During World War II, the song was used to inspire combat-bound troops in the Aleutians Campaign. According to legend, it was played off the deck of a transport carrying American soldiers onto the beach of a Japanese-held island; the troops let out a roar when they heard the song and eventually captured the island.

The term, “Fight On”, is also used as a battle cry for USC fans.

Like many other college fight songs, “Fight On” is used by many high schools throughout the United States, though often with modified lyrics.

https://en.wikipedia.org/wiki/Fight_On

Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company in 1959. Over the next half-century, the company changed hands four times and its third set of owners, a partnership between TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with its partner Berkshire Hathaway, eventually merged the company with the Canadian-based coffeehouse chain Tim Hortons under the auspices of a new Canadian-based parent company named Restaurant Brands International.

Burger King’s menu has expanded from a basic offering of burgers, french fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the “Whopper” became the first major addition to the menu, and it has since become Burger King’s signature product. Conversely, Burger King has introduced many products that have failed to catch hold in the market. Some of these failures in the United States have seen success in foreign markets, where Burger King has also tailored its menu for regional tastes. From 2002 to 2010, Burger King aggressively targeted the 18–34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually damage the company’s financial underpinnings and cast a negative pall on its earnings. Beginning in 2011, the company began to move away from its previous male-oriented menu [citation needed] and introduce new menu items, product reformulations, and packaging, as part of its current owner 3G Capital’s restructuring plans of the company.

https://en.wikipedia.org/wiki/Burger_King


Video preservation by DDVF.com for educational purposes. Original airdate was Aug 1996.